SEO moves fast. It’s an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same.
When CoSchedule was first getting started, we knew we needed to attract the right kinds of customers. In order to pull those customers in, we also knew we needed to capture valuable search traffic.
That led to a lot of research.
Here are some of the basic strategies and tactics that guided our success:
Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it’s long-form content.
Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters.
Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with internal linking among pages.
Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today.
And of course, any SEO strategy should work hand-in-hand with a basic content strategy:
Know your audience.
Know your business.
Know your goals.
So let’s see how this sort of SEO content strategy really plays out with a deep dive of how we do it at CoSchedule.